A Critically Acclaimed Jacket

Posted by Stuff for Greeks on 4/5/2011 to Spotlight Story Archives
By Stuff for Greeks

The Dream

Jessica came to us with just an idea... no sketch, no images, or anything. She just wanted us to come up with an image that represented the phrase "critically acclaimed" because her line name was KritAKAlly Aklaimed.

We asked Jessica how she came up with the idea for her jacket.

Jessica says: "When most people think of my Sorority, they oftentimes mistakenly think that we're all conceited; however, if you ask anyone to describe me, they would probably say that I'm a very friendly person, but that I can also give them the "siddity attitude" when it's necessary.  Because of that, I knew that I wanted something over-the-top for my jacket."

The Design

So we sent Jessica a few concepts to use as a basis for her design. After a few emails back and forth, she decided on exactly what she wanted in the design.

Jessica says: "My line name (KritAKAlly AKlaimed) brings to mind the idea of paparazzi and movie premiers, so I wanted my jacket to reflect that.  It took me two tries to get it exactly how I envisioned it, but when my friends and family look at it, they say "Oh yeah, that's Jessica!""


The Delivery

When we asked Jessica what people think about her jacket, she says: "My line sisters LOVE it. Everyone thinks that the concept is unique, and that the jacket fits my sometimes over-the-top personality. They all agree that the time spent coming up with the design was more than worth it after seeing the finished product."

Jessica continued to tell us "In the past, I designed a shirt for my boyfriend through your company, and it came out beautifully! I knew that if you could bring to life such an idea on a shirt, that you would do wonders for my jacket. Your track record speaks for itself."

Find out how S4G can bring your unique vision to life...